More than half of all mobile phone users in the USA now have a smartphone and over half of those users will buy from businesses that have a mobile website.
Smartphones have small screens. Your website may look nice on the average desktop, but when compressed into a 3.5" screen, it becomes hard to read and to navigate.
On some phones, the sheer amount of data from your website will cause the page not to load. This could mean losing valuable customers and getting a bad image.
promoRockit builds simple websites specifically for handheld mobile devices, with big buttons and simplified text. Visitors are far more likely to return, which is extremely important for a business.
Google Warns, 6 in 10 Will Leave Your Mobile-Unfriendly Site. Read More
A reminder from Google on its Mobile Ads Blog: Two thirds of visitors report they're more likely to buy from a mobile-friendly site, and a little less than two thirds (61%) say they'll abandon a mobile site if they don't see what they want right away.
Those findings are from a Google survey conducted by Sterling Research and SmithGeiger in July of just over 1,000 US smartphone Internet users. Fully 96% of consumers reported they've encountered sites that were clearly not designed for mobile devices. (Think of a newspaper site that simply makes itself tiny to fit a tablet screen. Painful.) 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say they're more likely to return.
"The fastest path to mobile customers is through a mobile-friendly site," concludes Google. "If your site offers a great mobile experience, users are more likely to make a purchase."
DudaMobile in February reported that nearly 20% of visits to small business sites led to an immediate call to the business (e.g. with click-to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot. Google concludes from the new study that non-mobile friendly sites actually damage a company's reputation: 36% of respondents said they felt like they've wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business. The upshot seems to be that mobile business is a business's to win or lose. Consumers expect it. Nay, demand it.
Mobile websites have a totally different structure than desktop websites and need different code to cope with a variety of screen sizes (Iphone, Android, BlackBerry) and orientation. They are considered as a separate website and are priced as such.
Please consult our "Cost Calculator" to get a pricing estimate for the mobile website you need.
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